It’s something most people don’t want to talk about, but when we learnt a shocking 1 in 5 Australian children will be the victim of sexual abuse, we knew we had to help. Bigfish have worked with Bravehearts to strengthen their overarching brand and its first outing was for their flagship event “White Balloon Day”.
We created a social campaign whereby supporters could create a digital white balloon and release it to their networks. The more shares, the further your balloon would fly, and the more exposure our message would get. And to the delight of all greenies everywhere, not one non-biodegradeable balloon was released into our atmosphere.
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