USQ Logo

USQ had used our friends Cato Partners to craft a sweet new logo, but the task of launching it fell to us. Recognising that we had to win over alumni and existing students, we offered free t-shirts via a microsite and asked them to share a photo of themselves wearing it. With over 10,000 t-shirts sent around the globe, it wasn't long before we had an array of user generated content to create our next recruitment campaign.

USQ Hashtag Success
USQ T-Shirt
USQ Photos
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